Colonization and the development of modern civilization has allowed the human species an abundance of conveniences that have seemingly improved our lives. We no longer have to light a fire to cook our food or heat water, hunting and foraging is no longer needed to acquire food, and we do not have to undertake long journeys to travel and trade for essential resources. Everything is at our fingertips. Modern society has convinced us that hunter-gatherer societies struggled for existence and our new convenient lifestyles are the ultimate way of life. The thing is, we now work 8-10 hours a day so we can avoid lighting a fire.

The human species are the most unhealthy we have ever been. Obesity rates and diabetes are now endemic to world populations and most individuals are in a constant state of inflammation. Our immune systems are no longer strong like they used to be due to our habits of over-cleanliness and fear of “germs”. Health issues are masked through being prescribed a pill or a medication which you will be on for life to avoid any further complications. There is a large conglomerate that benefits financially from a sick population, thus anything that truly keeps us healthy and free from medication long-term is often brushed under the rug or discounted as “alternative” with no science to prove that it works. The last thing these corporations want is for you to take your health into your own hands, because there is no profit in it for them. That’s why we are here, to show you how to do just that.

The animals you are consuming are unhealthy, ultimately negatively affecting your health. Commercially raised animals are fed a diet of heavily processed grains which contain little nutrition, and are not the animals natural diet. It has been well-documented that grain fed animals contain significantly higher levels of inflammatory Omega-6’s in their tissues which you consume. Additionally, these animals are seldom exposed to the sun, are kept in closed quarters with little room to themselves, are bred to grow so fast that some of them cannot use their legs, and generally lead a depressing life. Many people tend to commercially raised meats because they are cheaper and more convenient. However, when you choose the cheaper option you give yourself the illusion that you are saving money but in reality you pay way more for doctor and hospital bills later in life because you chose to neglect your health.

Furthermore, the supplement and wellness industry has been commodified by those seeking to exploit people's genuine desire for health and well-being. Many companies prioritize profits over integrity, peddling overhyped products with dubious efficacy. Charismatic "gurus" promote narrow ideologies that trap followers in echo chambers, unable to think critically or consider nuanced perspectives. Multilevel marketing schemes blur the lines between business and cult-like devotion. As a result, much of the supplement industry has become a landscape of scams and misinformation, preying on people's hopes and fears. Navigating this treacherous terrain requires discernment, skepticism, and a commitment to evidence-based solutions. W

We live in a world where misinformation is prevalent. As a result, solutions that seem simple on the surface can often be obfuscated by the complex information pipelines of the internet. We believe our combination of holistic and ancestral tools, combined with targeted supplementation using modern knowledge, can be used to create practical, functional change in people’s lives. The human body contains everything you need to heal from any disease: we simply help you augment it with techniques that have been studied and collated from a variety of disciplines and schools of thought.